Keep the bag zipped up & avoid direct sunlight
Where possible, keep your bag in the shade and out of direct sunlight. Of course, depending on your location, this might not always be possible, however, the cooler you can keep the bag, the longer the ice will last. Also, be careful to keep the zip-locked tight to keep warm air out and cold air in. Our insulated cooler backpack and waterproof cool bags are fitted with ThermalLock insulation and so this is an important step in getting the most out of your cool bag and when thinking about how to keep your cool bag cold.
Trying these top tips on how to keep a cooler bag cold should have your favourite food and drinks staying fresher for a whole lot longer. You'll find guidance on how to choose the right Red Original waterproof cool bag for you on our website.